Performance Sports Distribution in Italy

Our philosophy

More than distribution, market integrity.

We don't chase generic volume. We select technically excellent brands and place them in the Italian market while respecting their identity. We protect their positioning because we believe that sound growth is the only way to build value over time.

The portfolio

Seven technical functions. One vision of value.

We cover the full technical spectrum of the market — from road running to compression. Each brand occupies a defined space and is placed exclusively in the channel capable of enhancing its value. We don't offer generic assortments, but targeted solutions for specialized partners.

FUNCTION 01

Road Running

High-performance footwear for every distance, proprietary cushioning systems and premium technical socks.

→ 361° Running · 361° Kids · CEP

FUNCTION 02

Trail Running

Premium trail with Vibram outsoles and patented systems for ultra-distance and technical terrain, with dedicated compression.

→ Kailas Fuga · CEP

FUNCTION 03

Outdoor

Footwear, apparel and technical hiking socks for those who treat the mountain with respect and precision.

→ Kailas · CEP

FUNCTION 04

Basketball

A dedicated range for game and training, focused on the balance between stability and energy return.

→ 361° Basket · 361° Kids

FUNCTION 05

Recovery

Graduated compression and post-activity nutrition to reduce muscle recovery time.

→ CEP · Näak

FUNCTION 06

Ortho

Made in Germany medical textile engineering for prevention and specialist support.

→ CEP

FUNCTION 07

Nutrition

Ultra Energy™ for endurance: 4:1 carbohydrate-to-protein ratio, B Corp certified sustainability.

→ Näak

Brand Portfolio

Four international brands, one Italian ecosystem.

Exclusive distributor for Italy. Every partnership stems from a rigorous selection process that places technical coherence ahead of volume.

Performance Footwear

361° Degrees

A global brand making advanced sports technology accessible to every athlete. Running, Basketball and Kids ranges with proprietary cushioning systems (CQT, QU!KFOAM, PRIMO).

Premium Trail · Outdoor

Kailas Fuga

The flagship line in premium trail running, inspired by Mount Kailash. Vibram outsoles and patented lacing systems — a benchmark for ultra-distance and technical terrain.

Compression · Recovery · Ortho

CEP Sports

The sports arm of medi (Germany), leader in medical compression. Graduated compression with strictly controlled pressure parameters for circulation, injury prevention and recovery.

New 2026

Ultra Endurance Nutrition

Näak

Official technical partner of the UTMB® World Series. B Corp certified mindful nutrition for ultra-endurance: Ultra Energy™, advanced hydration and protein recovery.

— The numbers behind the network

A capillary network, governed with precision.

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Active accounts across Italy

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Premium specialty retailers

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Doors mapped and clustered

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National coverage, 24/48h

Method

Data-driven distribution. Protected positioning.

Our growth is not opportunistic: every commercial decision is validated by quantitative analysis. Proprietary Power BI, dynamic clustering and market mapping form the analytical infrastructure with which we protect the value of the brands we distribute.

— 01

Proprietary Power BI

In-house engineered dashboards for real-time monitoring of sell-in and sell-out. Brand partners receive structured, objective reporting on regional performance and channel penetration.

— 02

Tiering & Clustering

Every dealer is classified by Tier (S, 1, 2, 3) and Category (Running Specialist, Basketball Specialist, Outdoor, Multisport, Big Chain). Product is placed only where the brand's positioning is coherent.

— 03

Market Mapping

Granular mapping of every relevant point of sale in the Italian market. Prevents channel conflict, price erosion and brand dilution. Enables scaling without compromising positioning.

— 04

Brand Protection

We do not support systematic discounting. ITZ acts as a market anchor on RRP. Every commercial decision is subordinate to the protection of the brand's perceived value.

Operational Structure

Lean structure. Industrial processes.

An agile operating model, supported by long-standing partners on logistics and import. Structural leanness is a strategic choice: it allows us to scale through analytical and digital efficiency, replacing operational overhead with automation and data intelligence.

— Hub

Logistics 24/48h

Operational hub in San Damiano d'Asti, a strategic gateway for Northern Italy and European distribution corridors. Reliable delivery across the entire national territory.

— Import

FOB Operations

Fully organised for FOB (Free On Board) operations: end-to-end supply chain management from manufacturing site to the Italian warehouse.

— Compliance

Customs & EU

Established partnerships with import specialists and customs brokers ensure seamless clearance and full compliance with European regulations.

— Stock

Consignment Stock

Dedicated consignment stock arrangements: a flexible, secure framework to optimise inventory and manage brand risk.

— Finance

Payment Terms

Financial flexibility aligned with Italian market standards. Stable cash flow with professional oversight of billing and collection.

— QC

Reverse Logistics

Structured handling of returns for defective material and size exchanges, with quality filtering aligned to brand guidelines.

Digital Ecosystem

Two platforms. One integrated strategy.

The B2B portal serves the dealer network with 24/7 operational efficiency. InTheZone is the D2C lab that protects RRP and gathers direct intelligence on Italian consumers.

B2B Portal · Live

Retailer Portal 24/7

Free access for the dealer network, available 365 days a year. Reordering, real-time stock monitoring, structured preorders organised by brand and season.

Real-time stock across all 4 brands
Structured preorder by season (including basketball windows)
Scalable workflow, zero operational friction
Direct integration with logistics

Access the B2B portal

InTheZone · D2C Hub

The digital lab for the consumer.

ITZ is the digital extension of Sprint Commerce. Not a competitor to the retailer, but a market anchor that protects recommended pricing and captures unfiltered data on Italian consumers — intelligence that informs B2B decisions.

Pricing authority: protected RRP
Real-time consumer feedback
Brand storytelling with full narrative authority
Market intelligence on Italian trends

Coming Soon · 2026

Start here

Two paths, one strategic framework.

→ For International Brands

Distribute with us in Italy.

Are you considering entry or expansion into the Italian market? We partner only with brands that share a vision of protected positioning. A complete dossier on the distribution model, network data and case studies is available on qualified request.

Become a brand partner

→ For Specialty Retailers

Become a retailer.

Are you a specialty retailer in running, outdoor, basketball or multisport? We evaluate new points of sale on the basis of technical and territorial compatibility. Access to the B2B portal, structured sell-out support, payment terms.

Become a retailer

Performance Sports Distribution in Italy.